EVN: Technology. Innovation. Change.
Exhibition Design
Client: EVN AG
Location: Maria Enzersdorf
Area: 800 m2
Year: 2024
Graphic Design: Information und Kommunikation, EVN AG
Curation: Rosina Huth, Heike Maier-Rieper, Max Neuhold, Georg Rigele
Technical Supervision: Barbara Roller
Exhibition Content: Innovationen aus 102 Jahren Konzerngeschichte
Fotos & Videos: © Teresa Novotny | © Markus Krottendorfer | © Albert Leidinger
Team
Thomas Helmlinger, Oliver Cmyral, Anna-Lena Hartmann
Technology. Innovation. Change.
Temporary exhibition architecture for EVN AG
The exhibition «Technik. Innovation. Veränderung» («Technology. Innovation. Change») in the former EVN AG fleet workshop in Maria Enzersdorf provided an insight into the eventful history of the company, while, above all, shining a spotlight on current challenges, technological innovations, and visions for the future. From hydrogen and renewable gases to geothermal energy: The exhibition focused on key issues for the future of the energy sector. Employees had their say; interactive formats and art contributions rounded off the experience.
A heavy-duty scaffolding system formed the bearing skeleton of the exhibition — a structure that did not impose itself on the industrial character of the hall, but rather complemented it atmospherically. Its L-shaped floor plan ensured that the themed islands were self-supporting and visible from all sides.
Minimally invasive interventions in the existing structure and a modular design of the display elements enabled extremely versatile use: Solid and textile surfaces made of birch plywood, truck tarpaulins and mesh vinyl inscribed in the scaffolding system zoned the space and functioned as multi-layered object carriers for a broad and carefully curated variety of videos with sound, animations, photos, drawings and graphics, 3D exhibits and text.
The theme clusters were structured using different color families, which enabled intuitive orientation in the extensive space. The outdoor area in front of the fleet workshop's entrance was used as a presentation space for vehicles and large prints.
«Technik. Innovation. Veränderung» took visitors on an exciting journey through 102 years of company history — not abstractly, but rather tangibly, thanks to the display of numerous exhibits from the day-to-day work of the company's history.
Exhibition as an innovation laboratory
However, the exhibition did more than just showcase extensive information: During its run, the garage hall was also used as an internal innovation laboratory. High-quality furniture from the company's inventory found a new use here, as did the surrounding garage architecture itself: Charged with the informative density of the exhibition content, it created space for creative and productive collaboration. In addition to the multi-layered historical and contemporary points of reference, important exhibits from the evn collection complemented the information content and were put on display in the form of object and video artworks by Anna Jermolaeva, Attila Csörgő, Mikhail Karikis, Uriel Orlow and Astrid Wagner.
The exhibition architecture was not only designed to be temporary, but also to be thoughtfully recyclable. At the end of the visiting period, the structural components of the display elements were either returned to their original function or reused in an alternative form:
The modular scaffolding, which provided for the exhibition elements' static needs, was returned to the scaffolding company.
The acoustic showers, which were specially designed for the exhibition and made from existing halves of power line markers, were later reassembled and reinstalled on high-voltage power lines.
Thanks to minimal perforation, the birch plywood, which was fully laminated rather than printed, could be reused in furniture construction.
recyclable, temporary, thoughtful
At 3,500 visitors, mainly on guided tours for EVN employees, special events, workshops and public tours, the exhibition proved remarkably popular.