Loxone Experience Zone
Exhibition Design
Location: Kollerschlag, Austria
Area: 200 m2
Client: Loxone Electronics GmbH
Year: 2023
Photographers: © Klaus Pichler
Team
Gerhard Abel, Christoph Kolbeck | Dawit Kassaw, Hue Ngyuen, Ana Nistor
GREEN LIGHT AS A GUIDING THREAD
An outstanding solution demonstrating how an abstract technological product can be transformed into an unforgettable sensory experience. Over 1000 visitors have already followed the green light trail in the first 3 months since the opening.
The table sets the stage and provides orientation in the whole campus and the Experience Zone through a 3D model.
The WHO
Through audio-visual stations, visitors engage with the stories of Loxone employees.
The WHAT
Floating models in the room showcase application areas of Loxone technology to visitors: from single-family homes to mega-stadiums.
The WOW
500 LEDs orchestrated into a large-scale infinity installation. This impressively demonstrates the flexibility and perfect interaction of Loxone product technology control. The programming of the show was a project by FAS Hasslach. Architecturally, the angled entrance to the infinity room creates the perfect illusion, immersing visitors into a digital world with this step.
Inside the rabbit hole
Along these boards, visitors engage in an unusual interaction with the technology. Product functionalities are creatively illustrated, transformed into sounds and visual surprises.
"Collaborating with Loxone was incomparably inspiring."
The challenge in implementation was the demand for complete flexibility of the showcases to integrate new products into the Experience continually.
The WHEN
Dioramas from the workshop of the Wunderkammer and custom installations showcase the company's development.
IMMERSIVE EXPERIENCE IN 4D
A cinema hall of a special kind makes the application of Loxone home technology a comprehensive sensory experience. Multimediality meets real experience.
